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People use on line web
search engines to find relevant websites that publish text, pictures,
movies etc. Or they offer on line services such as purchases of goods
and services.
When keywords are typed into the search string box, the
search engine opens a page with a list of websites that contain one or
more of the keywords.
This list of websites is
called Search Engine Result, and the place of a website in the list is
the Search Engine Result Position of that website: The SERP.
As an example, the keyword couple Scientific Appraisal returns a list with in top the message: Results 1 - 10 from about 5.230.000 for scientific appraisal (0,25 seconds).
The domain ScientificAppraisals.com appears in SERP #3 from over 5 million positions. Does this mean that some 5,000,000 domains/websites listed after the Top 25 results might never be seen at all? Who knows ...
In order to have a website listed higher on
the Search Engine Result, it takes Search Engine Optimalisation: SEO.
There are many companies offering SEO.
SERP is absolutely paramount, because people
tend to look only in the first 10 to
50 domains/websites listed in the search result.
The higher a website is
positioned on the list, the more it is probable that somebody will not look further
in the list if that web has relevant content.
A website in top position 5 is more likely to
be visited than the ones lower in the list, unless the brief
description given appeals more. But anyway, the SERP is most important. |
Since Google.com is considered by many Internet
users to be the most important search engine, this publication is about Google. However, the principles are the same for all search engines.
It is important to understand the relationship between choice of
keywords, domain name and website. Domain name and web content are
choice of the publisher. Interest and quest is on the side of the
public.
Effective searches require usage of relevant keywords that can
be expected to appear in the domain name or in the website content.
To find the Google dot com SERP of a domain, type the domain keywords in the search box of the search box on GOOGLE.com on the website of GOOGLE - and do a World Wide Web Search - Nothing else. Since most people look as broad as possible (that is the whole web) it is important to get listed in the broadest results.
If the domain appears high up in the Search Engine Result Position, then it probably will be estimated valuable be most interested people.
It may be considered even more valuable if the domain is related to the current website.
Make no mistake. Whatever people way, the better the SERP of a domain, the more likely people will visit it.
What can we learn from this? Very simple: Get a domain with an SLD that contains keywords that make much chance to be used for a search to find Your web page.
Ah, Yes, we forgot to mention that other search engines will probably list Your website about as high as Google ...
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